The Tourism Authority of Thailand (TAT) is bringing back the Women’s Journey Thailand campaign with all the highlights and offers to entice women travellers from around the world to enjoy a huge range of activities, special deals, discounts and privileges in Thailand throughout the month of August.
According to the latest statistics of international arrivals to the kingdom, the growth of female travellers has risen significantly over the past few years.
Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing – Asia and the South Pacific said, “Today women are significant decision makers and powerful with high-spending power. With a full range of products and services that can serve women’s needs, Thailand can definitely be the ideal destination. The Women’s Journey Thailand campaign will showcase how women travellers can enjoy these products and services at very attractive prices when they visit Thailand in August.”
TAT is bringing back several activities launched as part of the inaugural Women’s Journey Thailand campaign, including the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics, and Lady Bloggers. These activities are to enhance Thailand’s positive image as one of Asia’s most female friendly destinations.
Another interesting highlight for this year’s campaign is the appointment of Ms. Natthaya Boonchompaisarn, or Grace, the winner of The FACE Thailand season 3 as an honorable representative to inspire the lady travelers all around the world to explore varieties of quality products and services the country has to offer for this segment.
TAT is collaborating with various tourism-related businesses throughout the country, and has classified the products and services for women travellers into seven types. These include accommodation (hotels and resorts); health, beauty and spa services; shopping malls, dining and restaurants; recreation and entertainment; such as, theme parks; lifestyle activities; such as, handicraft workshops and fitness, and transportation services; such as, airlines and car rentals.
All the products and services as well as special privileges will be featured in the “Women’s Journey Thailand” mobile application which can be downloaded here (https://womensjourney.tourism
Also featured in the campaign’s mobile app or registered at the shops are the following:
- A welcome privilege package for female travellers including a free SIM card with a 7-day data package from Dtac, a complimentary drink from Coffee World, and a discount up to 300 Baht from Grab Taxi.
- Discount voucher from King Power 20% for Women from all branches except airports
- Special ticket by Bangkok Airways start3ing at 1,290 THB for domestic tickets
- Special rate from Thai Rent A Car at 499 THB per day
- Discount voucher by Siam Discovery worth 500 THB
- Additionally, female VISA cardholders will be offered a dining voucher from The Cook- Amarin Plaza, a shopping voucher Club 21 with the amount of 5,000 Baht at the Emporium along with complimentary gifts from participating department stores on Sukhumvit Road, all in Bangkok, as well as enjoy discounts at stores in 20 provinces across the country. Moreover, those with a VISA premium card will receive a complimentary spa and signature dish for rewards claim in advance.
Meanwhile, the Airports of Thailand and the Immigration Bureau will provide special ‘pink lanes’ for women travellers who visit Thailand in August.
TAT Director for Dubai and Middle East market also commented, “We are extremely happy to announce that TAT Middle East office received a 13% increase in tourist arrival in 2016 compared to 2015. In 2017, we aim at increasing this number to 34.5 Million overseas travellers, + 6% over 2016 and plan to attract more tourists during the green season which will fall from May-August and we hope to encourage more women from the Middle East region to travel to the land of smiles”