The first ever TRESemmé Hair Academy was launched on April 18th in Warehouse Four, Al Quoz, Dubai, UAE. Attended by senior hairstylists from elite salons all across Dubai a full day workshop conducted by TRESemmé experts/ambassadors – Georges El Mendelek – one of the most sought-after celebrity hairstylists from Lebanon and Alanoud Badr (Fozaza) – a hugely popular fashion designer and fashion influencer. Objective of the TRESemme Hair Academy is to introduce all those hairstyles we see at NYFW to the region
Master classes were held by both Georges and Alanoud. Georges’ master class was all about hairstyling techniques with a special focus on braids whereas Alanoud’s master class gave the attendees an insight into how hair and fashion come together to create a look that’s truly iconic. TRESemme’s reaches its end users through the salon stylists worldwide ,so the trend follows in this region as well.
After both the master classes,competitions were held among the participants .After various elimination tasks , the final count came down to only six finalists. These finalists had to then create a day look and a night look based on everything they had learned from the experts. Clothes were sponsored by Desigual – a Spanish clothing brand. Makeup was provided by Misslyn Arabia. The final twelve looks were then showcased in a fashion show and the winner Sugandh Dariya was selected by Georges and Alanoud. The whole event was live streamed on Facebook and Twitter reaching audiences in the UAE, Kuwait , Oman and Bahrain.
The chosen winner gets to be a part of the TRESemmé hairstyling TRES squad at the New York Fashion Week Fall/Winter 2017.