Home / News / TRESemme Hair Academy was Launched in Arabia with Georges Mendelek and Alanoud Badr

TRESemme Hair Academy was Launched in Arabia with Georges Mendelek and Alanoud Badr

The first ever TRESemmé Hair Academy was launched on April 18th in Warehouse Four, Al Quoz, Dubai, UAE. Attended  by  senior  hairstylists from elite salons all across Dubai a full day workshop conducted by TRESemmé experts/ambassadors – Georges El Mendelek – one of the most sought-after celebrity hairstylists from Lebanon and Alanoud Badr (Fozaza) – a hugely popular fashion designer and fashion influencer.  Objective  of  the  TRESemme Hair Academy  is to introduce all those hairstyles we see at NYFW to the  region

Master classes were held by both Georges and Alanoud. Georges’ master class was all about hairstyling techniques with a special focus on braids whereas Alanoud’s master class gave the attendees an insight into how hair and fashion come together to create a look that’s truly iconic.  TRESemme’s  reaches  its  end  users  through  the salon  stylists worldwide  ,so the  trend  follows  in  this  region  as  well.

After both the master classes,competitions  were  held  among  the  participants  .After   various elimination tasks ,  the  final  count  came  down  to  only six finalists. These finalists had to then create a day look and a night look based on everything they had learned from the experts. Clothes were sponsored by Desigual – a Spanish clothing brand. Makeup was provided by Misslyn Arabia. The final twelve looks were then showcased in a fashion show and the winner Sugandh Dariya was selected by Georges and Alanoud. The whole event was live streamed on Facebook and Twitter reaching audiences in the UAE, Kuwait , Oman and Bahrain.

The chosen winner gets to be a part of the TRESemmé hairstyling TRES squad at the New York Fashion Week Fall/Winter 2017.

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