Home / Features / B&G Fashion / THE EDIT FE x VIDA DOWNTOWN Presents a curated selection of Ramadan ready styles for the festive month

THE EDIT FE x VIDA DOWNTOWN Presents a curated selection of Ramadan ready styles for the festive month

Fashion Exclusive UAE, a Dubai based consultancy agency has teamed up with Vida Downtown to showcase a selection of regional designers offering styles fit for the holy month of Ramadan. Named ‘The Edit’, the month long collaboration features a creative installation in the lobby as well as a Pop Up boutique on the 1st floor.

As part of Vida Downtown’s Art in Vida initiative, Fashion Exclusive has designed a fashion installation which is inspired by starry Ramadan nights. The installation located in the lobby, will display a new designer each week of the holy month and guests can visit the Pop Up on the 1st floor to shop the featured brand’s Ramadan styles.

Brand’s taking part in The Edit are  Amal Al Raisi,  Najla Zuhair, HZ by Hissa Zainal and Bthaina. All of the designer’s participating are part of Fashion Exclusives portfolio of emerging regional brands.

Ann Dujardin, Founder and Managing Director, Fashion Exclusive says, ‘As part of Vida Downtown’s Art in Vida initiative, The Edit aims to focus on regional designers and creatively display their collections in a luxurious setting. We’re thrilled to be collaborating with Vida Downtown on this project as we think their refined and minimalistic aesthetic is the perfect fit for our brands, and together we hope to shed light on the amazing talent this region has to offer.’

The Edit will take place from May 28th – June 26th at Vida Downtown. The Pop Up boutique is open in the evenings from 7pm – 10pm.


About Fashion Exclusive

Fashion Exclusive UAE is  a  full service fashion consultancy agency helping emerging fashion, accessories and lifestyle brands with their PR and marketing needs. Our team has 15 years of combined experience in the fashion, beauty and lifestyle industry and a proven track record of providing successful integrated brand development, public relations, social media and event production services.


Vida Downtown

Located Mohammed Bin Rashid Boulevard

The Old Town, Downtown Dubai PO Box 114788, Dubai United Arab Emirates

For bookings: +971 4 428 6888

Email: connect@vida-hotels.com

Website: http://www.vidahotels.com/


Follow Fashion Exclusive Instagram: @fashionexclusiveuae

Follow Vida Downtown: Instagram:  @vidadowntown

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