Armada Group’s RIVA Fashion Collaborates with International Designer Manish Arora to Create a Contemporary Indian Heritage Collection Rich in Colour and Sophistication.
Armada Retail Concepts, one of the fastest growing fashion retail groups in the GCC, announces a unique debut design collaboration between Armada’s bestselling fashion brand, RIVA Fashion, and renowned international fashion designer Manish Arora.
The collection, which launches today at the flagship RIVA boutique for the UAE, at Dubai Mall, will also retail exclusively online at SIVVI.COM, one of the leading ecommerce platforms in the UAE, KSA, and Middle East, making the collection accessible throughout the GCC.
“After many years of developing RIVA into a regional brand with major fashion references in the Middle East, we are very excited to create the next generation of success with the Manish Arora collaboration,” says Ammar Al Tahan, CEO of Armada Retail Concepts. “This collaboration brings together RIVA and its distinctive Middle Eastern design aesthetic, with Manish Arora’s astute craftsmanship and color play, and is a further illustration of our commitment towards serving our clients better and better.”
RIVA, a successful and dynamic brand for both women and children, was launched in 2001 in Kuwait. Because of it’s distinctive identity and unique ability to adapt to fast moving fashion trends, yet maintaining a modern and modest design ethos, the brand continues to flourish year on year at a phenomenal rate, both entering new territories and with an eye on future international expansion.
The Manish Arora collaboration signifies a bold move into completely new territory for the Armada Group, marking what will be the first of many future international design collaborations.
In this new collaboration with RIVA, Manish Arora invokes his Indian heritage to deliver a playful collection rich in
color and elegance, yet with an edgy spirit so synonymous with the designer. Parkas are turned into chic mosaics as khaki mixed with Manish’s signature pink dominates, with multiple colors intermingling to form patterns reminiscent of the great Taj Mahal. Manish’s affection for his homeland is further expressed in demure dresses, emboldened by a kaleidoscope effect of yellows, blues, violets and golds.
“I’ve been coming to the Middle East for many years, and indeed it’s a region with a plethora of inspirations for me and also many fascinating layers and juxtapositions. I was honoured to be invited to collaborate with RIVA, and with this collection what I really wanted to achieve was to add a unique colour mix and vibrant taste of India, to their already very solid style aesthetic,” says Manish Arora.
Born and raised in Mumbai, Manish Arora launched his eponymous label just three years after completing his education at the National Institute of Fashion Technology, in New Delhi. He has since participated in numerous fashion weeks in India, Hong Kong, Paris, London and Miami, where he won the Best Collection Award. His collections can be found in over eighty retail stores worldwide, including Maria Luisa House in Paris, France and his own boutiques throughout India and many other cities around the world.
The Manish Arora for RIVA collection is available at RIVA in the Dubai Mall and exclusively on SIVVI.COM