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LA Tourism activation – #EveryoneisWelcome

On Saturday 6 May 2017, Discover Los Angeles orchestrated one of the world’s largest human-powered welcome signs. Hundreds of Angelenos gathered to spell out “welcome” in four languages: Arabic, English Chinese and Spanish.

The eye-catching show of solidarity was visible from the air by visitors arriving on flights to LAX from across the globe including flights arriving from the GCC including Etihad Airways, Emirates and Qatar Airways arriving into LAX.

welcome arabic
LA Tourism activation – #EveryoneisWelcome

Discover Los Angeles has gathered hundreds of Angelenos to spell out a message of welcome.

As one of the planet’s most diverse cities, the tourism industry in LA wants everyone to know that all visitors are welcome in the City of Angels.

Passengers in the air, those on the ground as well as those viewing on social media are invited to share images using the hashtag #EveryoneIsWelcome. Learn more about this initiative at DiscoverLosAngeles.com.”

You can find more information on the landing page: discoverlosangeles.com/everyoneiswelcome

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