Enthusiastic about life and its challenges, and a passionate pioneer for women to follow their dreams, Naashiah Saud Al Kharusi is the effervescent president of the Oman Women’s Association in Muscat and is a State Council memberas well. alongwith being an active freelance telecommunication consultant, she is also the proprietor of Oman’s premier designer fashion studio, Rania. With her current dedication to implement programmes in the Association regarding the empowerment of women and the protection of children’s rights
Naashiah Al Kharusi has a palette that is always full. We caught up with this dynamic personality to speak about Rania Boutique, its beginnings, and how it has changed the fashion scene in Oman over the years.
Give us a little background; tell us about Rania Boutique and its beginning.
Rania Boutique started in 1981. In those days, there weren’t many women’s garments tailors in Muscat. I had always watched my mother stitch our clothes, which were really beautiful. I decided to take up my childhood love for beautiful fabrics as a hobby to make my own clothes. Rania Boutique started as a small shop in Hamriya from my own savings. It was the first designer house in Oman.
Do you make clothes to order or have ready-to-wear garments?
Rania Boutique deals with Haute Couture, which means no repetition in designs. There is individualism, and the garments are made to order according to the client’s specifications. Stocking requires competitiveness, and the Omani market does not have the means to sustain it. I don’t believe in stocking. It is a completely different process.
What has been the shift in trend when it comes to buying clothes?
When it comes to day-to-day wear, the trend is the same; people buy ready-to-wear garments since they are cheaper. This trend has carried forward in the same way. Young people want things faster, which will comprise on the fitting and shape of the clothes they buy. When it comes to special occasions, people prefer made-to-order garments from Haute Couture designer houses. Correct fitting and measurements are always a priority in these clothes.
Do you have bridal collections?
Yes. Our bridal collection is really special. We don’t have ready-to-wear bridal dresses;