Chandal is an Omani-Bahraini company that is specialized in organizing public and private events. They strive for excellence to distinguish themselves as leaders in event management in the Sultanate. Their choices embody elegance, a style that is especially desired by the Omani market. The advantage of having a Bahraini partners with 20 years of experience enables them to show the customers the art of presenting creative ideas with incomparable touches and design.
We met Ali Al Ajmi, the owner and the creative mind behind the success of Chandal, a self taught artist and a calligrapher. We made the most of a quick coffee as the hands behind so many dream weddings let us in on some personal finer details.
Tell us about Chandal?
Originally Chandal is a Bahrain based company. I was working as a designer for Chandal in Bahrain for 10 yrs. Couple of years after I moved back to Oman, Chandal offered to join hands with me to open a branch in Oman. It has been 4 glorious years since Chandal has become official partners with Chandal Bahrain. Now we have our own fully fledged workshop at Barka where the design and production takes place. All our props are made in house by our very own carpenters and painters. When we started out, our main focus was only wedding decorations. Now we have expanded in to corporate and even government events. We have also done the groundwork for fashion shows in Oman. We are registered with Al Bustan Palace Hotel, Ministry of tourism and Ministry of Commerce for their events. Over the years the Chandal Oman is grown in size hence can take up projects outside Oman as well. Now we do wedding and events in UAE and Qatar even.
Who are your customers in Oman?
Most of our customers are well known families in Oman – royal families and other high-profile business families. They refer us to their family members and friends and the chain goes on.
What is the trend for weddings in Oman? What do the young people prefer?
I would say mostly international styles. I feel this is because the youth have more exposure to the international lifestyle, so they ask for international styles to be incorporated in their wedding decorations too. The trend is modern classical, with floral arrangements. Traditional theme goes only in henna events.
What is your approach to a client?
The client demands and we provide – it could be anything at all. But we do advise the correct combination suitable for the event. With our facilities, we show them the actual set up for the final nod. We believe involvement of the client is very important. We ask them for their suggestions and give our opinions on each and every material discussed and show it to them at every stage for approvals. We guide them throughout the process.
How long does it take to plan an event?
If it’s a new design theme then it would take 3 to 4 months. Once the theme is approved, we have to source the material. It is crucial that it arrives in the right state and time. If it is simple wedding, we can do the hall within a month. We travel to source materials even outside Oman.
What is your take on wedding planning?
We believe in total communication with clients in each step and we involve them in the preparations. It’s not just a business to us; it is our commitment to the people who have entrusted on us the responsibility of the most memorable day of their lives. It is our duty to make it their dream wedding. And yes, every wedding is our signature wedding. Most of our clients have become good friends, they keep in touch with us and often we find ourselves doing a wedding for their family friends and relatives.
What other services do you offer other than wedding decorations?
The venue is usually booked by the clients. But we have had individuals approach us who wish to have the wedding in their residence. So we do arrange the tent and do the complete decoration too. Entertainment is another area that we cover. We bring dance groups from outside Oman to perform for the weddings. We take care of their complete travel arrangements. In special cases, we even get the make-up artists as well as designers from outside Oman.
We are a one stop solution for memorable weddings! Of course, our main specialty lies in the decoration, wedding hall, lighting, music, stage setup and seating. Just to supplement our core activities, we do take up additional favors like chocolates, return gifts and cards. We have the best contacts in Oman for everything. And whatever we do for wedding favours, it will have a same quality and standard of Chandal Events. We have the experties, creativity and inhouse facility to design anything that our client asks for. With that we knew how they live by and present their slogan – “Art from the Heart!”