MUSK THERAPY
Metamorphic through scent
Joyful and uplifting, Musk Therapy draws on the advances of neuroscientific research on olfaction and establishes a connection between certain smells and the physical and emotional state. INITIO Parfums Privés worked in close collaboration with laboratories to develop a “functional fragrance” that resulted in a fragrance with beneficial ingredients that arouse an immediate physiological and emotional response – to act as an alternative medicine for instant happiness.
A therapeutic encounter, Musk Therapy is an association of natural ingredients and molecules that have been curated to elevate the mind and body. Exuding authenticity, every note and accord is magnified by its raw materials, captivating the senses with natural beauty. Natural white sandalwood is used to promote wellbeing, alleviating stress, calming, and boosting self-confidence. Magnolia recomposed with hedione further heightens the olfactory narrative and is a quasi-pheromone, which activates the brain’s pleasure receptors. Furthermore, blackcurrant revitalizes and liberates with irresistible energy, and is enhanced by intensely sensuous, ultra-addictive white musks.
The result is a perfume that is a purely positive addiction. Musk Therapy speaks to the deepest part of the reptilian brain, creating an olfactory circuit that crosses one’s emotional terrain. The effect is subconscious but long-lasting. A bubble of release and wellbeing.
View this email in your browser
Carolina Herrera to Unveil Spectacular Presentation at Dubai Fashion Week this OctoberDubai, September 26, 2023:…
Dubai, 18th September, 2023: Redefining storytelling through its magnificent creations - D’NOUR, a premium jewellery…
In the past few years, there has been a remarkable rise in the popularity of…
Countryside weddings are more popular than ever, especially with our summers getting hotter and longer…
(12 July, Dubai) – A compelling perfume goes beyond being just an extract; it becomes…