The Rado Tradition 1965 Auto – Rado reimagines a bold 1960s classic for the 21st Century

(Lengnau, Switzerland – 2018) To know where you’re going, you must first know where you’ve been. The Rado Tradition 1965 is a celebration of Rado design from the past, comprehensively updated for the future. Marrying 60s design with contemporary materials, the Tradition 1965 is a thoroughly modern timepiece with a vintage feel.

Design Squared

Rado Tradition 1965 XL Auto (Titanium)
Rado Tradition 1965 XL Auto (Titanium)

Inspired by the Manhattan skyline, the 1965 original sports an unmistakable geometric design, incorporating elements such as rectangular hour and minute markers, a squared day-date complication window and the iconic Rado red anchor at 9 o’clock.

Rado Tradition M Auto (Stainless Steel)

The new Tradition 1965 XL retains this aesthetic while integrating the innovative materials and design language Rado is renowned for. The case is now crafted from PVD coated titanium, a material that i

s almost 40% lighter than stainless steel. Sapphire crystal has been employed for the glass and the unmistakable “tuning fork” hour and minute hands boast superior legibility. This is Tradition, updated for the 21st Century.

The Tradition 1965 also includes new design touches unique to this updated edition. The famous red anchor (denoting an automatic movement), pivots according to the orientation of the timepiece. A supple leather strap, increased case size and cushion- shaped case back all ensure a comfortable wearing experience.

Rado Tradition 1965 M Auto (Stainless Steel)
Rado Tradition 1965 M Auto (Stainless Steel)

The Tradition 1965 XL represents a brief celebration of an extraordinary 1960s creation by Rado. Production is limited to 1,965 pieces.

Rado has also created two M-sized versions with stainless steel cases. The silver dial with cognac leather strap version echoes the XL model in appearance and is also limited to 1,965 pieces. The version, with a case and dial encrusted with 302 diamonds, is limited to just 65 pieces. These are truly a treat for lovers of timepieces past and present.



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