HUBLOT DAZZLES WITH ITS 2ND MENA CAMPAIGN FEATURING FRIEND OF THE BRAND RAGHEB ALAMA
Luxury Swiss watch brand Hublot’s second Middle East and North Africa advertising campaign, following its usual ‘first, different and unique’ motto and featuring Friend of the Brand Ragheb Alama recently made headlines, thanks to the unique conceptualisation by the brand’s Middle East team for the East to West shoot in Budapest-Hungary. Ragheb Alama – Arab superstar and singing sensation – took the spotlight in the new campaign, embodying the elegant and refined Hublot man with a young spirit. The campaign brings past to future, giving the Hublot man a refreshing makeover with in true style and elegance. Indeed, as Hublot puts it, this is what Art of Fusion is all about.