Pioneer in The World of Haircare – Miriam Quevedo – Introduces Her Anti-aging Haircare Treasures to The UAE
Dubai February 2019 – Award-winning haircare powerhouse Miriam Quevedo is excited to bring her innovative haircare to the Middle East– from global rejuvenating treasures to dermo-cosmetic solutions the brand has transcended modern cosmetics. With an authority in skincare, Miriam Quevedo is a forerunner in creating intensive anti-aging haircare by using the same sophisticated active ingredients and technologies used in the skincare range. She believes the natural aging process or environmental conditions affect our hair and scalp in the same way that they affect our skin.
Miriam Quevedo was exposed to the world of beauty as a young girl working in her mother’s herbal apothecary stores in Barcelona, Spain. It was there were she began her lifelong passion of mixing natural ingredients to unlock nature’s best kept beauty secrets. In 2005, along with her husband, the owner of a cosmetics laboratory and R&D facility with over 35 years’ experience manufacturing cosmetics, they created the brand.
Their mission was to combine her knowledge of natural, precious and rare active ingredients, combined with state-of-the-art scientific innovation to create a cosmetics line at the forefront of skincare and haircare that is both beautiful in texture as it is in scent.
The advanced 360 haircare solution is split into five collections, each to help tackle individuals’ concerns and problems:
Extreme Caviar – Intensive anti-aging. Focuses on every day concerns to restore vibrancy and elasticity, achieve extreme shine, replenish and protect. Perfect for all hair types.
Sublime Gold – Anti-aging luxe treatment. Formulated with a high concentration of luxurious and opulent active ingredients, including 24K Gold and Caviar, to act against the aging process. For normal to thick hair that is dry, damaged, lifeless and dull.
Platinum & Diamonds – Restores volume. Deeply nourishes and provides high antioxidant properties. Gives hair ultra-volume full of body and renewed silkiness and smoothness. For fine hair that is dry, damaged, lifeless and without volume.
Glacial white caviar – Hydrates, protects and regenerates. Highly concentrated yet light-weight formulas provide the most delicate care for hair and scalp. For sensitive scalps and dehydrated, sensitized, damaged, and color/chemically treated hair.
Glacial white caviar RESORT – Restores damage from harsh environmental conditions. An innovative haircare line using the same pioneering technologies of Glacial White Caviar to fight against multiple aging theories while combating the damaging effects of the elements: sun, wind, salt, and chlorinated water.
The revolutionary personalized haircare range will be introduced into Harvey Nichols, Bloomindale’s Middle East, Ounass and The Hair Lab this month.