Sara al-Zadjali is the vivacious yet entrepreneurial spirit behind SadzDesign, her Italian-inspired Omani fashion venture that lends to the women of the region handbag collections to evoke chic, vintage beauty photoshoots of Italian summers in classic colours and Zadjali-typical gold straps! Bride & Groom had a run into with Sara a short while ago and completely smitten by her collection, decided to have a short chit-chat on the go!
When did you get into handbag designing?
Since I was in school! I would draw handbag designs on my notes and the same continued when I entered college. It was one day when I was doing my Masters in London in 2010 that I decided to draw a proper sketch and I did, keeping it away till 2013. Come 2013, and I decided to start searching for factories in Italy that do bags by hand, in the traditional way!
Tell us about your brand, SadzDesign.
SadzDesign is my brand name, and it operates through both e-mail and Instagram in the placing of handbag orders. At the moment it is also available at The Lookout at the Oman Avenues Mall in Muscat. SadzDesign features designs never seen before in the market, and as such, every woman gets something entirely unique.
How would you describe your style?
Classic, vintage, luxurious, all in one! My target audience is women who have a deep admiration for everything classic and everything unique, and that is where my designs draw their inspiration from. Classic never goes out of style, nor does luxury.